Providing Market Intelligence for 40 Years

In The News

The Smart Money: 5 CES Smart Home Takeaways

The 20th annual CONNECTIONS Summit at CES, hosted by Parks Associates, featured panel discussions that examined the most impactful dynamics shaping the connected home, including AI advancements, the shifting home security market, new approaches to home energy management, the expansion of the multifamily market, and more.

Key Highlights

  • The 20th annual CONNECTIONS Summit at CES painted a clear picture of where the smart home is heading: agentic AI is moving from novelty to foundational infrastructure, with platforms competing on how effectively they reduce false alerts, explain system behavior, and automate daily routines — with premium AI features increasingly locked behind subscription tiers.
  • Two converging trends are reshaping the security hardware landscape: sensor fusion is turning cameras into proactive "super sensors" that combine radar, environmental, and motion data for richer situational awareness, while Matter interoperability is eliminating the closed-ecosystem silos that have frustrated installers and consumers alike.
  • The business model stakes are rising — subscription strategies are shifting toward tiered value clarity, and ultra-low-power edge-AI silicon is enabling always-on, privacy-preserving local processing that reduces cloud dependence, extends battery life, and sets a new baseline for what consumers expect from connected devices.

From the article, "The Smart Money: 5 CES Smart Home Takeaways" by Daniel Holcomb

Previously In The News

Apple Reportedly In Talks To Buy Tidal, Jay Z's Music Streaming Service

In a similarly unsettling development for Apple, the tech giant appears to be playing catch-up in an area it has long dominated: mobile hardware. As Amazon’s Echo continues to gain traction -- and Goo...

Advertising Absent From Most OTT Services

At the end of 2015, Parks says about 20% of U.S. broadband homes had cancelled at least one OTT video service during the previous 12 months. Growing levels of password sharing with OTT services is...

5% Own Smart Appliances, 18% Plan To Buy One

The 360 View Update: Consumer Demand for Connected Major Appliances by Parks Associates found that fewer than 5% of U.S. households currently own a smart appliance and less than a quarter (18%) of con...

WWE Gets Streaming Boost As Wrestling Fans Subscribe

WWE has been at the forefront of the media industry’s attempts to establish a business providing programming straight to viewers, without an intermediary like cable or satellite networks, while still...