Providing market intelligence for more than 35 years

In The News

The Smart Lock’s Role in PropTech

According to a 2022 study by Parks Associates, 43% of multi-dwelling units are home to at least one smart home device. “The most significant benefit of installing smart home devices in MDUs is rental rate increases. Other benefits include reduced complaints from current residents and a boost in attracting new ones, along with many others,” it says.  

The study goes on to predict a growing use of smart devices in the future, stating “more than 80% of property managers intend to install internet-connected devices in the next 12 months.”

From the article, "The Smart Lock’s Role in PropTech" by Erik Glassen

Previously In The News

Smart locks: One in four households intend to buy this year

A survey released Thursday by market research firm Parks Associates suggests that the popularity of connected locks will expand in the next few years from early adopters to households with moderate in...

Cord nevers don't know what they're missing, and pay TV needs to show them, says Parks' Sappington

Brett Sappington, senior director of research at Parks Associates, kicked off the first annual Pay TV Show detailing some of the emerging challenges and opportunities for the pay TV space. He broke...

Is Cable or Streaming Cheaper? The Answer Isn't Clear-Cut

According to a July 2022 study from Parks Associates, roughly one-quarter of American households subscribe to nine or more streaming services, while 50% of us have at least four. From the article,...

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...