Providing market intelligence for more than 35 years

In The News

The Smart Home Is Listening — And Talking

Brett Sappington is a senior director of research at Parks Associates. He leads the firm’s services research team, which publishes industry insights on access and entertainment services, digital media, OTT, cloud media, video gaming, and technical support services.

Barbara Kraus is a director of research at Parks Associates, where she studies the connected consumer electronics market. Barbara’s expertise is in delivering and monetizing consumer insights through the provision of compelling product and service technologies and experiences. 

From the article "The Smart Home Is Listening — And Talking" by Brett Sappington.

Previously In The News

Anime fans' hard streaming choices

The unusual deal is seen by industry experts as a sign that anime distributors won’t be able to survive alone against Amazon and Netflix. CrunchyRoll, based in San Francisco, is the most popular de...

Smart Home Gadgets Need To Live Together

“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...

mHealth Looks to Solve the Diabetes Care Management Conundrum

Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...

TV Antennas Make Comeback As Pay-TV Prices Soar

So says market-research and consulting firm Parks Associates that estimates that the percentage of U.S. households that watch TV via antennas rose to 15 percent in 2016 from 9 percent in 2013. The res...