Providing market intelligence for more than 35 years

In The News

The Rise Of Voice Recognition And Its Effect On Content Marketers

According to the report, "360 View: Mobility and the App Economy", from Parks Associates, 39% of those smartphone users now use some sort of voice recognition software, rising to 50% among iPhone users.

"Among smartphone users ages 18-24, 48% use voice recognition software, and use of the "Siri" voice recognition software among iPhone users increased from 40% to 52% between 2013 and 2015. This translates into 15% of all U.S. broadband households using Siri" said Parks Associates in a recent press release.

From the article "The Rise Of Voice Recognition And Its Effect On Content Marketers" by Helen Leggatt.

Previously In The News

Study: Spanish-Speaking Subs More Likely To Pay For TV

“While pay TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-preferred and bilingual households over the past few years,” Brett Sappington, Parks...

Roku Remains On Top Of The Streaming Media Market

According to research from Parks Associates from this past May, Roku led all of its competitors in sales from first quarter 2015 to first quarter 2016, with its set-top boxes accounting for 30% of the...

Home, Where the Smart Is

While the home is shaping up to be the battleground, cable operators and other service providers are jostling to position themselves as the aggregation and management point of this emerging class of s...

Netflix Prods HBO to Go 'Binge-First' With New Seasons of Original Shows

No longer would HBO be reliant on a broadband operator to deliver Game of Thrones, The Sopranos or Last Week Tonight with John Oliver. (HBO does distribute directly to consumers via streaming service...