Providing market intelligence for more than 35 years

In The News

The Rise Of Voice Recognition And Its Effect On Content Marketers

According to the report, "360 View: Mobility and the App Economy", from Parks Associates, 39% of those smartphone users now use some sort of voice recognition software, rising to 50% among iPhone users.

"Among smartphone users ages 18-24, 48% use voice recognition software, and use of the "Siri" voice recognition software among iPhone users increased from 40% to 52% between 2013 and 2015. This translates into 15% of all U.S. broadband households using Siri" said Parks Associates in a recent press release.

From the article "The Rise Of Voice Recognition And Its Effect On Content Marketers" by Helen Leggatt.

Previously In The News

Recent IoT Research Says Broadband Households Care More About Cybersecurity Than Ever Before

Simply installing security systems in smarthomes is no longer enough, and security integrators may want to consider bolstering cybersecurity measures when installing residential systems. This swift...

Report: Smart Home Devices Had Biggest Impact on Security Market in 2016

As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...

Millennials, Amazon Prime Members to Drive CE/Smart-Home Purchases this Holiday

Voice-control systems such as Amazon Alexa, Google Home and Apple HomePod will be popular smart-home purchases this 2017 holiday season ... but not as popular as video doorbells. IoT research firm...

2018 Market Report: Security and the Smart Home Installation Channel

More than 60% of installing dealers now report that DIY systems are biting into demand for their services, according to the fifth annual Residential Security Market Report (2018) from the research fir...