Providing market intelligence for more than 35 years

In The News

The Rise Of Voice Recognition And Its Effect On Content Marketers

According to the report, "360 View: Mobility and the App Economy", from Parks Associates, 39% of those smartphone users now use some sort of voice recognition software, rising to 50% among iPhone users.

"Among smartphone users ages 18-24, 48% use voice recognition software, and use of the "Siri" voice recognition software among iPhone users increased from 40% to 52% between 2013 and 2015. This translates into 15% of all U.S. broadband households using Siri" said Parks Associates in a recent press release.

From the article "The Rise Of Voice Recognition And Its Effect On Content Marketers" by Helen Leggatt.

Previously In The News

The Top Retailers in Home Entertainment 2019: The Golden 12

Amazon also offers transactional (both purchase and rental) and subscription streaming through Amazon Prime Video, continuing to forge partnerships with cablers such as Cox, which added the service to...

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...

Smart Home Evolution: Elephant in the Room

While I’m eager to watch the unfolding evolution of smart home technologies, with mind-blowing features like voice-enabled technology, machine learning, virtual reality, location services, and demand...

20% of Broadband Homes Now Get TV Via Antenna

While many of our regulars have realized the benefits of an over the air antenna for years, it's a phenomenon that more recently has caught on among Millennials and younger broadband subscribers looki...