In The News

The rise of health and fitness wearables

December 07, 2015

Increased use of high-speed Internet may be one reason for that jump, but the top driver, according to Harry Wang, director of mobile and health products research at Parks Associates, is that the devices are becoming more personal and more customized.

Wang tells FierceMobileHealthcare that device makers have found that more sophisticated features and functionality drive consumer interest and use. That's critical, as the devices must be used consistently in order to be effective.

From the article "The rise of health and fitness wearables" by Judy Mottl.

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About Parks Associates

The rise of health and fitness wearables

Previously In The News

Walmart Posts Healthy Second-Quarter 2019 Financials

Can Traditional TV Keep Up In A Digital-First World?

Consumers’ Adoption Of Voice Assistants Doubled In Q1 – Here’s Why

The Sound Of The Internet Of Things (And Why It Matters For Brands)

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