Providing Market Intelligence for 40 Years

In The News

The rise of Chromecast and the decline of Apple TV in one chart

It’s been two and a half years since Apple refreshed its set-top box, first released in 2007. In that time, Apple TV has languished while Roku continued expanding its content library and new players entered this space.

In fact, recent market share data from Parks Associates shows Google’s $35 streaming dongle, Chromecast (at 20%), is now second to Roku (29%), and ahead of Apple TV (17%) in the US. Not bad for something that only started shipping last summer.

New streaming devices, including Amazon’s Fire TV, also are starting to eating away at the lead held by Roku, which commanded 46% of the US market in 2013. (That year, Apple TV had a 26% market share.)

From the article "The rise of Chromecast and the decline of Apple TV in one chart" by Alice Truong.

Previously In The News

DIY smart home security devices twice as attractive than professional services

People are twice more likely to buy individual smart locks, doorbells and security cameras than sign up for a professional home monitoring service. That's the findings of a new report from security re...

NAB Puts The Future Focus On OTT In Vegas

In other OTT highlights Parks Associates will cover their latest research in “Adoption, Churn, and the Risky Lives of OTT Video Services;” while panel “Mobile Video’s Explosion: Personalized TV Has Ar...

'Alexa, multiply': Voice assistants show huge growth

Usage of voice-activated assistants such as Amazon’s Alexa and Google Assistant remains relatively low. But it is growing at an impressive rate. In fourth quarter of last year, 12 percent of U.S. b...

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year,” said Parks Associates. “The top five OTT services have stayed consistent, primarily through maintaining or...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive