Providing market intelligence for more than 35 years

In The News

The Revolution Is Being Televised

“It’s something that’s been slowly growing over time,” says the author of the study and director of research at Parks Associates. “But it’s really been over the last 12 months that it seems to have accelerated. The reason is that it’s now easier to get that content on television. That’s been a big part of it, and it will continue to grow.”

From the article "The Revolution Is Being Televised" by JEREMY D. BONFIGLIO.

Previously In The News

60% Consumers Trust Self-Monitored Home Security, Survey by Parks Associates Reveals

Recent findings from Parks Associates indicate a significant shift in consumer attitudes towards home security, with a majority now leaning towards self-monitored systems over traditional, professiona...

Cable and wireless lobbyists clash over the future of FWA

According to new numbers from Parks Associates, 66% of 5G FWA subscribers consider their plans to be set at a fair or good price, while 62% report that it is easy to contact someone for customer servi...

Hulu, Disney+ cracking down on password sharing after Netflix success: Will more streaming services follow?

Cracking down on account sharing could encourage those looking to drop a streaming service to do just that, Sarah Lee a research analyst with Parks Associates told USA Today. From the article, "Hul...

OTT Business Model in 2024 – How OTT Platforms Make Money?

According to the Parks Associates Video Market Tracker, there are 370+ independent Over-the-Top (OTT) providers in the United States in 2024. Besides, 88% of U.S. internet households subscribe to at l...