Providing Market Intelligence for 40 Years

In The News

The one Netflix hack that is bringing families together

Recent research from Parks Associates found that 11 percent of Netflix users are watching their shows on someone else’s account. Similarly, 10 percent of Hulu Plus users say they watch via an account not under their name. However, the research found that people don’t tend to share passwords when it comes to Amazon Prime, likely because doing so could authorize someone to make purchases from their account.

According to the study, “account sharing is highest among younger households.” In fact, more than 20 percent of Americans between 18-24 years old are using a streaming subscription paid for by someone not living within their home.

However, other research indicates that sharing account passwords is more widespread than 11 percent. According to a 2014 survey from the Consumer Reports National Research Center, 46 percent of Americans say they’re sharing their streaming media accounts with people outside of the home.

But is this legal, especially as online account sharing becomes increasingly more common?
To be short, the answer is yes — for now, because streaming services haven’t done much to prevent users from sharing accounts.

From the article "The one Netflix hack that is bringing families together" by Tyler Stahle, Deseret News.

Previously In The News

How Smart Home AI Devices Are Redefining Daily Life [The Future of Living]

A 2025 Parks Associates study found that nearly two-thirds of US internet households now own at least one smart device. How do smart home AI devices make daily life easier? They handle your daily c...

Ring Wired Doorbell Pro Sees First Discount

Google’s wired doorbell excels with on-device detection and tight Nest integration, and Arlo’s wired unit is known for a tall field of view and strong notifications. But Ring continues to lead brand r...

TP-Link Wi-Fi 7 Mesh System Is Now 20% Off

Homes now juggle well over a dozen connected devices on average, according to researchers like Parks Associates, and that number climbs quickly with smart speakers, security cams, and gaming consoles....

Walmart’s NewFront Vision: Content-to-Commerce

Vizio is central to Walmart’s vision of transforming from a retail media network into a full “content-to-commerce” ecosystem, able to finally compete head-to-head with Amazon. The companies emphasized...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive