Providing Market Intelligence for 40 Years

In The News

The New TV Interface Wars: AI, Discovery & Ecosystem Competition

According to Parks Associates research, Tizen (Samsung) is the leading smart TV OS, accounting for 36% of primary smart TVs in the home, giving Samsung significant control over content discovery, advertising, and consumer engagement on connected TVs.

"These refreshes come at a critical time for the connected TV market as operating system ecosystems increasingly shape the market rather than hardware alone." Michael Goodman, Parks Associates.

"For content providers and advertisers, the growing emphasis on platform-controlled discovery creates both opportunities and challenges," Michael Goodman, Parks Associates.

From the article, "The New TV Interface Wars: AI, Discovery & Ecosystem Competition" by Michael Goodman

Previously In The News

How A New Platform Is Helping Service Providers Meet Modern Connectivity Expectations

More than 40% of renters surveyed by research firm Parks Associates expect their internet service to be activated at move-in, which is why 60% of multifamily property owners and operators have managed...

When Everything’s Connected: Beyond The Smart Home’s Walls

Research firm Parks Associates forecasts that the smart home market will continue slow and steady growth, with 102 million smart home device unit sales in 2024, up 8% from 2023. The firm predicts...

How Parks Associates Helped Shape 30 Years of Smart Home Innovation

In a video interview from CONNECTIONS 2026 in the Silicon Valley, Elizabeth Parks reflects on the evolution of the connected home market, the growing role of AI and why the dealer channel still ma...

TV Becomes a Growth Channel for Commerce

“Streaming video and connected TV in particular absolutely tend to outperform linear TV,” said Michael Goodman, a senior contributing analyst with Parks Associates, a Dallas-based market research...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive