According to Parks Associates research, Tizen (Samsung) is the leading smart TV OS, accounting for 36% of primary smart TVs in the home, giving Samsung significant control over content discovery, advertising, and consumer engagement on connected TVs.
"These refreshes come at a critical time for the connected TV market as operating system ecosystems increasingly shape the market rather than hardware alone." Michael Goodman, Parks Associates.
"For content providers and advertisers, the growing emphasis on platform-controlled discovery creates both opportunities and challenges," Michael Goodman, Parks Associates.
From the article, "The New TV Interface Wars: AI, Discovery & Ecosystem Competition" by Michael Goodman
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