Providing market intelligence for more than 35 years

In The News

The New SE Will Be Virtually Alone Among Popular Rival Smartphones In Its Height

Many consumers demanded bigger screens and the move paid off for Apple. The larger iPhone was Apple’s best-seller ever.

But not all Apple consumers made the switch.

According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared to 30% of Samsung phone owners.

From the article "The New SE Will Be Virtually Alone Among Popular Rival Smartphones In Its Height" by Jefferson Graham.

Previously In The News

Hulu adds live TV and new UI support for Samsung smart TVs

In the meantime, the service can rest assured of its popularity in the U.S. New numbers from Parks Associates put Hulu as the third most popular U.S. SVOD, behind Netflix and Amazon Prime Video. Altho...

Parks: Over one-half of OTT households subscribe to multiple streaming services

Video subscribers’ appetite for OTT video continues to climb, with more households purchasing more than one service. New research from Parks Associates revealed that over 50% of U.S. OTT subscripti...

Smart locks: One in four households intend to buy this year

A survey released Thursday by market research firm Parks Associates suggests that the popularity of connected locks will expand in the next few years from early adopters to households with moderate in...

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...