Providing market intelligence for more than 35 years

In The News

The New Apple TV Start Shipping Next Week: Worth Buying?

Currently, Apple lies in fourth spot in the race for being the most popular media streaming device across the United States in terms of sales, according to a research recently conducted by Parks Associates. While Roku leads the industry, holding a near-35% market share, Tim Cook, seemed to show immense faith in the forthcoming Apple TV, labeling it as the “foundation of future of TV.” Quite simply, nothing but pure optimism was on display as he continued to talk about Apple’s latest offering.

The pressure had been mounting on Apple, given how most major competitors recently threw something in the mix; Amazon, Google, and Roku, have all been competing for the top spot as of late, introducing a handful of new features each time a new model was introduced. In addition to this, companies have also been introducing new streaming products to pile up the pressure on Apple and it seems to have responded with a TV of its own, although only time should tell how good a reply it was.

From the article "The New Apple TV Start Shipping Next Week: Worth Buying?" by John Dewey.

Previously In The News

Prime Video Continues to Best Netflix in US Subscriptions; 89% of Broadband Households Are Streaming

New data revealed by Parks Associates shows that while Netflix may be the top global streaming platform, it doesn’t have the most subscribers of any domestic service. New data from Parks Associa...

Prime Video stays top of Parks Associates’ List of US Subscription Video Services

Amazon’s Prime Video has retained the top spot in Parks Associates’ Top 10 List of US Subscription Video Services with Paramount+ moving ahead of ESPN+ for the first time. The research firm rep...

Data: Prime Video leads SVoD subs in US

Parks Associates has released its latest list of the top 10 US subscription streaming video services, based on estimated numbers of subscribers through September 2023 from the firm’s Streaming Vid...

Streaming Users Could Save $366 per Year by Switching to Ad-Supported Streaming; Average Customer Has 5.6 Services

New data from Parks Associates reveals that users could save $366 per year by switching to ad-supported plans. The data also shows that the average streaming household is subscribed to 5.6 servic...