Providing market intelligence for more than 35 years

In The News

The New Apple TV Start Shipping Next Week: Worth Buying?

Currently, Apple lies in fourth spot in the race for being the most popular media streaming device across the United States in terms of sales, according to a research recently conducted by Parks Associates. While Roku leads the industry, holding a near-35% market share, Tim Cook, seemed to show immense faith in the forthcoming Apple TV, labeling it as the “foundation of future of TV.” Quite simply, nothing but pure optimism was on display as he continued to talk about Apple’s latest offering.

The pressure had been mounting on Apple, given how most major competitors recently threw something in the mix; Amazon, Google, and Roku, have all been competing for the top spot as of late, introducing a handful of new features each time a new model was introduced. In addition to this, companies have also been introducing new streaming products to pile up the pressure on Apple and it seems to have responded with a TV of its own, although only time should tell how good a reply it was.

From the article "The New Apple TV Start Shipping Next Week: Worth Buying?" by John Dewey.

Previously In The News

HealthTap Launches Virtual Care Certification Program For Doctors

Virtual care is on the rise – more than 200 million people used virtual care services in 2015, and it is estimated that more than 50 percent of doctor visits could be converted to virtual appointments...

Only 15% of US Consumers Used A Telecare Service in Past 12 Months

As consumers integrate connected devices and services ever more deeply into their lifestyles, they bring the same expectation and desire to their health and wellbeing. New research from Parks Associat...

Competing Tech Support Startups Merge To Provide More In-home Help

The U.S. tech support sector is worth about $30 billion annually, according Reuters citing research by Parks Associates. HelloTech’s competition includes the Geek Squad, which is run by electronics re...

HBO Launching Streaming Service in Spain With Vodafone

Partnering with British-based telecom Vodafone, which claims 400 million subscribers in 30 countries globally, including 1 million TV subs in Spain, affords HBO an existing distribution channel. Spain...