Providing market intelligence for more than 35 years

In The News

The New Apple TV Start Shipping Next Week: Worth Buying?

Currently, Apple lies in fourth spot in the race for being the most popular media streaming device across the United States in terms of sales, according to a research recently conducted by Parks Associates. While Roku leads the industry, holding a near-35% market share, Tim Cook, seemed to show immense faith in the forthcoming Apple TV, labeling it as the “foundation of future of TV.” Quite simply, nothing but pure optimism was on display as he continued to talk about Apple’s latest offering.

The pressure had been mounting on Apple, given how most major competitors recently threw something in the mix; Amazon, Google, and Roku, have all been competing for the top spot as of late, introducing a handful of new features each time a new model was introduced. In addition to this, companies have also been introducing new streaming products to pile up the pressure on Apple and it seems to have responded with a TV of its own, although only time should tell how good a reply it was.

From the article "The New Apple TV Start Shipping Next Week: Worth Buying?" by John Dewey.

Previously In The News

As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

This week the research group Parks Associates released an updated look at the state of streaming video. According to the study, 85% of American millennials (people born between 1981 and 1996) now subs...

Comcast’s Decision To Add Netflix To Its X1 Cable Boxes Proves Who Cable’s Real Enemy Is (And It Isn’t Netflix)

Research firm Parks Associates estimates that 64 percent of U.S. broadband households subscribe to streaming video service but that only 36 percent of U.S. broadband households are using streaming pla...

Report: Consumers’ Growing Appetite For Solar, Storage And Bundled Home Energy Services

The number of broadband households that have adopted rooftop solar panels doubled to 4 percent in the period 2013 to 2015. Seven percent of U.S. broadband households said they plan to purchase solar p...

68 Percent Smartphone Users Stream Music Daily: Study

A US-based market researcher in its study said that 68 percent of smartphone owners in the country listen to music via streaming outlets on a daily basis. Parks Associates has released new data that r...