Providing market intelligence for more than 35 years

In The News

The New Apple TV is Looking Like a Failure

"[Apple is] becoming a pretty small part of the market," said Roku CEO Anthony Wood in an interview with Business Insider last month. Wood was referring to the market for internet-connected set-top boxes, a space his company competes in alongside Apple (NASDAQ:AAPL), Alphabet's (NASDAQ:GOOG) (NASDAQ:GOOGL) Google, and Amazon (NASDAQ:AMZN). According to research firm Parks Associates, the four companies combined to sell 94% of the dedicated streaming devices sold last year.

From the article "The New Apple TV is Looking Like a Failure" by Sam Mattera.

Previously In The News

CNET's Next Big Thing: Will our homes remain our headquarters?

To pick apart where at-home behavior works and where it doesn't, I assembled three of the smartest people in tech to sort this out in CNET's Next Big Thing presentation at CES 2021: Jennifer Kent, sen...

Cord nevers don't know what they're missing, and pay TV needs to show them, says Parks' Sappington

Brett Sappington, senior director of research at Parks Associates, kicked off the first annual Pay TV Show detailing some of the emerging challenges and opportunities for the pay TV space. He broke...

vMVPD market shakeout won’t happen in 2018, analysts say

The group, however, didn’t bite, forming a consensus that these are the early days for the virtual MVPD industry. Despite rampant competition for subscribers, high programming costs and loss-leader pr...

Editor’s Corner—How far can Amazon reach into pay TV?

Parks Associates’ Brett Sappington said during the Pay TV Show, an event produced by Fierce parent company Questex, that Amazon is the only company to get a la carte TV right. On top of that, he said...