Providing Market Intelligence for 40 Years

In The News

The New Apple TV is Looking Like a Failure

"[Apple is] becoming a pretty small part of the market," said Roku CEO Anthony Wood in an interview with Business Insider last month. Wood was referring to the market for internet-connected set-top boxes, a space his company competes in alongside Apple (NASDAQ:AAPL), Alphabet's (NASDAQ:GOOG) (NASDAQ:GOOGL) Google, and Amazon (NASDAQ:AMZN). According to research firm Parks Associates, the four companies combined to sell 94% of the dedicated streaming devices sold last year.

From the article "The New Apple TV is Looking Like a Failure" by Sam Mattera.

Previously In The News

19% of US Broadband Homes Cancelled an OTT Video Service in the Past 12 Months

Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....

See Rovi at CONNECTIONS

At Rovi, we believe entertainment discovery should be simple, seamless and personal. We help consumers find content quickly by allowing them to browse, search and even speak to devices, generating rec...

Consumers to TV Providers: Careful with My Data

One in five internet households report being “highly sensitive” to how TV content providers collect and use data about family members and their activities, according to the latest research from Parks...

DirecTV Now Goes 'Gangbusters,' And AT&T Stops The Bleeding

Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates tried to put a finger on what sort of subscriber numbers for the company’s new streaming TV service would warrant...