In The News

The Multiple OTT Service Explosion

June 11, 2018

Radio and Television Business Report

OTT video is firmly established in the U.S. entertainment marketplace, and new research from Parks Associates only puts an exclamation point on the new reality of how Americans consume video entertainment.

More than two-thirds of U.S. broadband households have an OTT service. But, it is the percentage of U.S. broadband households that have more than one subscription that is more noteworthy.

From the article "The Multiple OTT Service Explosion" by Adam Jacobson.

Previously In The News

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In what is a growing list of bad news for traditional pay-TV services, it turns out fewer Americans rely on just traditional pay-TV services. Over half of all pay-TV subscribers also subscribe to a st...

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Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....

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The survey was conducted online by Parks Associates on behalf of Coldwell Banker within the United States from 6-9 June, 2016 through a third party via its omnibus product. The survey was conducted am...

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