Providing market intelligence for more than 35 years

In The News

THE ITV DOCTOR IS IN!: PAY-TV AND THE SHARING ECONOMY

At a panel I moderated at Digital Media Wire's Future of Television conference in October, Parks Associates Director of Research, made the point that, among Millennials, it is considered bad behavior to NOT share your pay-TV credentials. Those who do not share are ostracized.

In the Parks Associates whitepaper, "The Cost of Piracy," analyst Glenn Hower writes: "Respondents showed no guilt or embarrassment when admitting to accessing others' paid services." And he goes on to quote one college student: 

"I probably wouldn't pay for my own. If my parents dropped, I'd use a friend's password. If they dropped, I'd use a different friend's password. There's like an infinite number of passwords that I could use and not pay for it."

From the article "THE ITV DOCTOR IS IN!: PAY-TV AND THE SHARING ECONOMY" by Rick Howe.

Previously In The News

Why your Rokus and Fire TVs are missing those big, new streaming apps

Most people assume all the big streaming services will be at the ready to download and watch on their streaming device. And up until this year, that was fairly true. People who bought a Roku or an Ama...

HBO Max: Everything to know about HBO's streaming app

But two crucial streaming devices don't have HBO Max. Neither Roku nor Amazon Fire TV devices support HBO Max, even though those devices represent the vast majority of streaming devices in the US. Res...

Amazon Fire TV tops 30 million active users, seeming to beat Roku

The market for video streaming devices is exploding. The number of households with a streaming player has quadrupled in the last five years, according to Parks Associates, and Roku and Amazon have bee...

About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says

The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive