Providing market intelligence for more than 35 years

In The News

The IoT's Perplexing Security Problems

"IoT security is highly fragmented and many devices are vulnerable," observed Kristen Hanich, research analyst at Parks Associates.

"There are a large number of devices out there with known weaknesses that can easily be exploited by commonly available attacks," she told the E-Commerce Times.

Most of these devices won't receive protective updates, Hanich said, and "as most IoT devices are put in place for years or even decades, this will lead to hundreds of millions of vulnerable devices."

From the article "The IoT's Perplexing Security Problems" by Richard Adhikari.

Previously In The News

What Can Yahoo's Online Video Assets Do For Verizon?

Distributing its video out to its various websites could be a boon to Yahoo. Parks Associates' Brett Sappington predicted that traditional magazines may make a leap to presenting their content via onl...

The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...

How Netflix is adapting as the streaming boom stalls

“There’s only so many consumers out there that are willing to pay full price,” said a research analyst with Parks Associates From the article, "How Netflix is adapting as the streaming boom stalls....

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...