Providing market intelligence for more than 35 years

In The News

The IoT's Perplexing Security Problems

"IoT security is highly fragmented and many devices are vulnerable," observed Kristen Hanich, research analyst at Parks Associates.

"There are a large number of devices out there with known weaknesses that can easily be exploited by commonly available attacks," she told the E-Commerce Times.

Most of these devices won't receive protective updates, Hanich said, and "as most IoT devices are put in place for years or even decades, this will lead to hundreds of millions of vulnerable devices."

From the article "The IoT's Perplexing Security Problems" by Richard Adhikari.

Previously In The News

Share A Netflix Password, Go To Jail?

According to a study done by Parks Associates in 2015, 57% of U.S. households access an over-the-top video account, meaning streaming services like Netflix, Hulu or HBO Go, but 11% of Netflix subscrib...

Antenna Users: Rescan to Keep Getting Free TV

If you're just getting started with free, over-the-air TV, you're in good company. Even many consumers who have switched to streaming video services, such as DirecTV Now or Sling TV, use an antenna fo...

Residential Security: Beyond the Walled Garden

For the independent security dealer, all of these changing customer and technology profiles is already happening. The appeal of the walled garden’s closed system is convenience and usability; however,...

Kickstarter Darling Challenges Blue Apron--With a Hardware Twist

To this point, Patrice Samuels, a senior analyst at Parks Associates, a marketing research and consulting company, says that Tovala has to prove the food tastes good enough to offset the cost of p...