"...An updated view of IoT, at least from a percentage standpoint, with the source of each at the end:
43% -- Percentage of U.S. households with broadband that plan to purchase a smart home device in the next 12 months. (Parks Associates)
50% -- Size of the increase in the number of smart home products owned by consumers. (Parks Associates)"
From the article "The Internet Of Things By The Percentages: The Year-End View" by Chuck Martin.
Despite a respectable amount of content and games for virtual reality headsets – and options like Oculus Go driving down the cost of ownership – virtual reality has yet to tap into much of the U.S. ma...
New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....
Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...
With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...