Providing market intelligence for more than 35 years

In The News

The Internet Of Things By The Percentages: The Year-End View

"...An updated view of IoT, at least from a percentage standpoint, with the source of each at the end:

43% -- Percentage of U.S. households with broadband that plan to purchase a smart home device in the next 12 months. (Parks Associates)
50% -- Size of the increase in the number of smart home products owned by consumers. (Parks Associates)" 

From the article "The Internet Of Things By The Percentages: The Year-End View" by Chuck Martin.

Previously In The News

Password Sharing Not the Biggest Problem for SVOD Services, Study Says

For movie and TV studios, the big bugaboo is people illegally copying or downloading their IP. For SVOD services, it’s another form of piracy – password sharing, which cost companies $500 million worl...

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

OTT Annual Churn Rate Dips Slightly

This suggests that the all-important churn rate for services such as Netflix, Amazon Video and Hulu isn’t fluctuating — with 8 out of every 10 U.S. broadband household that has such a service sticking...

What’s Old Is New Again

While sales of vinyl records have been rising for a while now (Consumers like the sound quality and like the feel of vinyl records.), 2016 was a banner year. Sales hit a 28-year high -- led by David B...