Providing market intelligence for more than 35 years

In The News

The Growing Connected Health and Smart Home Industries

According to Parks Associates' estimates, by 2019, there will be 24 million homes in the U.S. with an installed smart home controller for home security, energy management or home control applications.

Currently, nearly 30% of U.S. broadband households own a connected health device, and U.S. sales of connected wellness and personal health products and services will exceed $8 billion in 2018.

Integrating smart home platforms and connected health applications and services introduces a bevy of unique challenges and demands that smart home industry players must carefully screen for market opportunities through technology assessment, business model evaluation and business risk analysis.
In forecasting the growth of both the smart home and connected health markets, Parks Associates identified three scenario-based outlooks for potential crossover opportunities between the two markets.

From the article "The Growing Connected Health and Smart Home Industries" by Harry Wang.

Previously In The News

Most Pirated TV Shows List Spells Trouble for Disney

A study from earlier this year found pirating websites and password sharing could cost providers around $113 billion in the next five years alone. Conducted by Parks Associates, the research found tha...

TVOS wars heated up in 2023

Branded smart TV efforts came as both Roku and Vizio executives suggested this year that the era of the streaming dongle is dead and earlier data from Parks Associates’ found sales of connected TV med...

Interactivity, shoppability, new formats make their way to CTV advertising in 2023

In a November column Parks Associates’ Eric Sorensen, director of Streaming Video Tracker, zeroed in on the growth of ad-supported streaming and evolution of formats. “Innovative ad formats, such a...

Speculation Intensifies About Possible Merger of Warner Bros. Discovery and Paramount Global

Elizabeth Parks, president of Parks Associates was quoted in USA Today this week as saying: “It’s a challenging time for service providers to make the money work. It makes sense that there will be a l...