Providing market intelligence for more than 35 years

In The News

The Future Of Solar In The Smart Home

While that may not sound like a lot, further Parks Associates' research shows close to half of consumers' interest in energy storage has piqued.

"Consumers are interested in taking an active role in the energy grid -- 40 percent of U.S. broadband households are very interested in the ability to store unused power and sell it back to the grid," said Tom Kerber, director of research, Home Controls & Energy, Parks Associates. "As rooftop solar reaches retail parity across the U.S., integrating generation and smart home products can drive significant value..."

From the article "The Future Of Solar In The Smart Home" by Barbara Vergetis Lundin.

Previously In The News

US Pay-TV Dips As Antenna-Only TV Services Rise To 15% Of Broadband Households

In its latest round-up of the strength of cord-cutting in the country, 360 View: Entertainment Services in US Broadband Households, Parks found that antenna-only usage has steadily increased since 201...

Apple May Be Prepping Siri for Smart Home Duty

Entry into the smart speaker market makes sense for a company with smart home aspirations. "As the success of Echo and Google Home took off, everyone expected Apple to follow suit," said Brad Russe...

Stat Firm Reports Less Than 1% of Subscribers Playing Netflix Games

“Netflix should continue to be vigilant and observant of consumer response as it builds out its still-nascent games portfolio, but I don’t believe it should be overly concerned,” said Parks Associates...

Roku cuts price on top streaming player to counter Apple TV

Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates....