Providing market intelligence for more than 35 years

In The News

The Future Of Solar In The Smart Home

While that may not sound like a lot, further Parks Associates' research shows close to half of consumers' interest in energy storage has piqued.

"Consumers are interested in taking an active role in the energy grid -- 40 percent of U.S. broadband households are very interested in the ability to store unused power and sell it back to the grid," said Tom Kerber, director of research, Home Controls & Energy, Parks Associates. "As rooftop solar reaches retail parity across the U.S., integrating generation and smart home products can drive significant value..."

From the article "The Future Of Solar In The Smart Home" by Barbara Vergetis Lundin.

Previously In The News

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

Deeper Dive—Who would buy DirecTV?

Although DirecTV is losing subscribers at a rapid pace, it’s not exactly a lost cause. Brett Sappington, senior research director and principal analyst at Parks Associates, said the satellite operator...

Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....