Providing Market Intelligence for 40 Years

In The News

The Future Of Solar In The Smart Home

While that may not sound like a lot, further Parks Associates' research shows close to half of consumers' interest in energy storage has piqued.

"Consumers are interested in taking an active role in the energy grid -- 40 percent of U.S. broadband households are very interested in the ability to store unused power and sell it back to the grid," said Tom Kerber, director of research, Home Controls & Energy, Parks Associates. "As rooftop solar reaches retail parity across the U.S., integrating generation and smart home products can drive significant value..."

From the article "The Future Of Solar In The Smart Home" by Barbara Vergetis Lundin.

Previously In The News

Research: Increase in Digital Antenna Use Indicates Cord Cutting

The percentage of U.S. broadband households that use digital antennas in their home has steadily increased, reaching 20% near the end of 2017, up from 16% in early 2015, according to new consumer rese...

Streaming service bundles are a new way to attract subscribers

The demand for over-the-top (OTT) media services exploded when the global coronavirus pandemic forced millions of people to refrain from social gatherings and stringent lockdown measures heavily regul...

One Bot To Rule Them All? Not Likely

In order for a virtual helpmate to run your life, it needs to engage with the providers of all the services you rely on, from your calendar app to your Uber ride. Those providers must either partner w...

Percentage Of TV Antenna Households Doubles

The percentage of U.S. homes getting live TV channels through antenna has nearly doubled since 2013, to 15 percent of homes in 2016, according to Parks & Associates. Several factors contributed to the...