Providing market intelligence for more than 35 years

In The News

The Future of Entertainment Services Authentication

A leading area of innovation is in adaptive authentication. This technology determines the level of authentication needed for a given interaction with a service. So, each interaction comes with a specified level of authentication that best fits the level of the transaction, balancing effective security with degree of inconvenience for users.

With adaptive authentication, each interaction with a device and service is effectively graded for its normalcy, based on prior user behavior. Data points like geography, time, and watching behavior are taken into consideration to determine this grade. Grading ensures that interactions that need a high level of security receive it while routine interactions allow users a frictionless experience.

From the article "The Future of Entertainment Services Authentication" by Brett Sappington.

Previously In The News

Parks: Fitness still the leading use case for smartwatches

Despite all the convenience features of modern smartwatches, for users it’s still all about fitness, according to recently released data from Parks Associates. The research firm says that tracking...

Apple’s Video Streaming Plans: Key Open Questions

There were 221 active over-the-top (OTT) services in the US in 2018, up from 199 in 2017, per Parks Associates. And this figure is slated to increase as Disney, WarnerMedia, NBCUniversal, launch their...

Apple TV losing market share to streaming set-top box rivals Roku, Amazon

Published on Tuesday, the study by Parks Associates found ownership of the Apple TV in the first quarter of 2017 made up 15 percent of the market, down from the 19 percent market share recorded by ana...

Roku is the top streaming device in the U.S and still growing, report finds

Roku isn’t only maintaining its lead as the top streaming media player device in the U.S., it’s increasing it. That’s the conclusion from the latest industry report out today from market intelligence...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive