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The Fresh Faces Of Streaming: How Will Existing Services Fare As Big-Budget Competitors Enter The Fray?

As of this writing, there are 235 over-the-top [OTT] video services available in the U.S., according to market tracker Parks Associates. And even though customers are increasingly doing away with their traditional pay-TV bundles, the question for all of the new entrants is whether they will bring must-have offerings to the crowded marketplace. Studies have shown that three services tend to be the limit in most households—how will the new breed replace one of the current must-haves?

From the article "The Fresh Faces Of Streaming: How Will Existing Services Fare As Big-Budget Competitors Enter The Fray?" by Dade Hayes.

Previously In The News

Parks: Netflix retains OTT top-spot in the US

“Importantly, all of these services have increased their subscriber base over the past year,” said Parks Associates. “The top five OTT services have stayed consistent, primarily through maintaining or...

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Parks Associates thinks so. The research group this week issued a study showing that Sling has surpassed the one million subscriber mark, becoming the nation's sixth leading subscription streaming ser...

Netflix Is King Of Paid Streaming, Study Says

Netflix beats all its streaming-video rivals both on number of members and success rate of keeping them signed up, a new study said Thursday. But the rest of the over-the-top market doesn’t need to...

Amazon Takes On Netflix With $8.99 Monthly Video Streaming Service

Netflix is by far the biggest online streaming video service. Last week, researcher Parks Associates estimated that about half of all U.S. households with a broadband Internet connection subscribed to...

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