Providing Market Intelligence for 40 Years

In The News

The FCC Pulled A Game-Changer

While government is often well intentioned, the end result is often lacking. This ruling, however, is huge and will affect everyone within the TV hardware and software ecosystems, from content creators to brands to consumers and ISPs. More so, if we are to look at the overarching trend in TV content delivery, consumers have spoken: they want digitization. Google in Q3 of 2015 alone sold 9.2 million Chromecast units, accounting for 35% share of the streaming devices market in that same quarter, according to JPMorgan, Apple is expected to sell 24 million units of the new Apple TV this year, and market intelligence firm Parks Associates estimates that more than 1 in 5 US broadband homes has an OTT device.

From the article "The FCC Pulled A Game-Changer" by Jacek Grebski.

Previously In The News

Report: Consumers’ Growing Appetite For Solar, Storage And Bundled Home Energy Services

The number of broadband households that have adopted rooftop solar panels doubled to 4 percent in the period 2013 to 2015. Seven percent of U.S. broadband households said they plan to purchase solar p...

68 Percent Smartphone Users Stream Music Daily: Study

A US-based market researcher in its study said that 68 percent of smartphone owners in the country listen to music via streaming outlets on a daily basis. Parks Associates has released new data that r...

Artificial Intelligence + Algorithms = Assumptions!

The public is awakening to this new threat of big data as “Big Brother” while acknowledging all its potential benefits. We do not need many of the idiocies promoted for profit in the Internet of Thing...

37% Of Hulu Subs Signed Up Through App

A new Parks Associates whitepaper, sponsored by Ooyala, reveals the importance of connected device apps for the monetization of video services as they are now the second most used method for consumers...