In The News

The Fastest Growing Video Advertising Platform Is Now CTV

October 17, 2021

As media conglomerates such as Disney DIS -3.3% and Comcast place a greater content priority on streaming it has promoted consumers canceling their cable subscription. A study from Parks Associates says over one-third of U.S. broadband (38 million households) are cord-cutters. Over the next five years, Kagan projects cord cutting will result in a revenue loss from $91.1 billion in 2021 to $64.7 billion by 2025.

From the article "The Fastest Growing Video Advertising Platform Is Now CTV" by Brad Adgate.

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About Parks Associates

The Fastest Growing Video Advertising Platform Is Now CTV

Previously In The News

Parks Associates: Most MDU decision makers plan to upgrade, replace electronic access control systems

The Smart Money: Technology for Independent Living

Building the Future with Smart HVAC and Plumbing Technologies

Nearly Half of U.S. Households Own and Use Wearable Devices

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