Providing market intelligence for more than 35 years

In The News

The enterprise IoT wave rolls in: How to prepare

In many cases, enterprises need to think about the architectural implications of connecting to consumer-oriented devices, said Tom Kerber, director of research at Parks Associates, an industry analyst firm. Small businesses often acquire residential products and apply them to their business. Security systems, thermostats and lighting are leading IoT applications that cross over from residential to business. Building management systems, energy management platforms and HVAC systems within the commercial world are often connected to a cloud service that allows for remote operation and support.

From the article "The enterprise IoT wave rolls in: How to prepare" by George Lawton.

Previously In The News

Netflix Earnings Preview: Is Streaming Video Giant Still Snagging New Subscribers?

On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented...

What Should Apple Name Its Next New iPhone?

Pew has also reported that 68% of smartphone owners use their phone to follow along with breaking news events at least occasionally, 67% use their phone for turn-by-turn navigation while driving, and...

Women Know What Consumers Want: VCs Need To Wise Up

A whopping 117 million Americans are expected to need assistance with caregiving, according The Caregiving Innovation Frontiers by AARP and Parks Associates. It’s a $42.9 billion market. Yet, perhaps...

WWE's Stephanie McMahon on the Power of Letting Fans Call the Shots

The company is a leader in the streaming market—it launched an OTT (over-the-top) Internet-based streaming service in 2014. According to research firm Parks Associates, the WWE’s service is the fifth...