Providing market intelligence for more than 35 years

In The News

The enterprise IoT wave rolls in: How to prepare

In many cases, enterprises need to think about the architectural implications of connecting to consumer-oriented devices, said Tom Kerber, director of research at Parks Associates, an industry analyst firm. Small businesses often acquire residential products and apply them to their business. Security systems, thermostats and lighting are leading IoT applications that cross over from residential to business. Building management systems, energy management platforms and HVAC systems within the commercial world are often connected to a cloud service that allows for remote operation and support.

From the article "The enterprise IoT wave rolls in: How to prepare" by George Lawton.

Previously In The News

The Caregiving Boom: Where the Job Opportunities Are

Some 117 million Americans are expected to need caregiving assistance by 2020, according to the recently released Caregiving Innovation Frontiers (CIF) study conducted by AARP and Parks Associates. Ye...

Brand Preference Steering Consumer CE Purchase Decisions

New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...

Revenge of the Antenna

The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...

Netflix, Hulu, Univision Now: Streaming Service Offer Choice, Savings

Those who prefer streaming video-on-demand aren’t shy about sharing passwords. About 6 percent of U.S. broadband households use an over-the-top video service paid by someone living outside of the hous...