Providing Market Intelligence for 40 Years

In The News

The Complete Guide To Android Pay In The UK

The research from IoT market research and consulting firm, Parks Associates, shows that more than 25 per cent of smartphone users in the US are using mobile payments platforms at least once a month, but adoption for PayPal and retail branded apps currently outstrips Android Pay and Apple Pay. 

Chris Tweedt, a research analyst at Parks Associates, said: "For merchants with a loyal customer base, mobile payment functionality is a helpful addition to a merchant-specific mobile wallet that allows customers to earn loyalty rewards, save gift cards and redeem coupons.

From the article "The Complete Guide To Android Pay In The UK" by Lee Bell, Adam Shepherd, Caroline Preece, Joe Curtis, Aaron Lee, Rene Millman.

Previously In The News

Here's how banks can reinvigorate deposit growth with incentives

Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...

What the CBS Blackout Means for the Future of Streaming

"The question is the degree to which consumers value content other than CBS, and whether CBS will be missing permanently from the AT&T lineup," said Brett Sappington, principal analyst at Parks Associ...

The Future of Entertainment Services Authentication

A leading area of innovation is in adaptive authentication. This technology determines the level of authentication needed for a given interaction with a service. So, each interaction comes with a spec...

Google's Super-Sized Nest Hub Draws Mixed Reviews

Google has included a hardware switch on the unit that shuts off both the camera and microphone. "The ability to shut off both the camera and the microphone will appeal to those who have privacy conc...