Providing market intelligence for more than 35 years

In The News

The Challenges Consumers Face in Choosing an Internet Service Provider

Choosing an internet service provider (ISP) can be a daunting task for consumers. According to a recent study by Parks Associates, almost 30% of U.S. households that subscribed to a new home internet provider in the past year reported facing difficulties. These challenges include finding a provider that offers service at a fair price, comparing different providers, and determining which provider has the best customer service.

From the article, "The Challenges Consumers Face in Choosing an Internet Service Provider" by Lukas White

Previously In The News

Fixed Wireless Capable of Providing MDUs With Gigabit Speeds: Report

A recent Parks Associates study showed that nearly one in five multifamily housing residents with home internet have access to gigabit or faster download speeds. The study — included in the whitepa...

Analysis: How free streaming is reshaping television’s future while viewers drown in choice

Parks Associates adds another layer to the picture, reporting that 45 percent of U.S. internet households now watch FAST services, a swift adoption for a category that barely existed five years ago....

Report: Consumers Increasingly Value Video Security Devices

According to the latest data from Parks Associates, 19% of US internet households have professionally monitored security systems, while 7% pay for non-professional services like alerts an video storag...

Corporate Real Estate AI Pilots Surge, ROI Still Elusive: Report

“Companies are looking for the best use cases for GenAI, and there is a lot of experimentation at play right now,” Kristen Hanich, director of research at Parks Associates, a market research and consu...