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The Challenge For Smart Home Companies: Getting A Foot In The Door

But many consumers are leery. News articles questioning the privacy and security of home networks and connected devices, including always-listening smart speakers, have put off potential buyers. The science-fiction fantasy of a truly smart home has hit a harsh reality where most consumers don't share the enthusiasm of technologists.

"In 2018, the industry did not reach a substantial number of new buyers," said Chris O'Dell, an analyst with Parks Associates. "What we did see was that those already owning smart home devices continued to purchase them."

From the article "The Challenge For Smart Home Companies: Getting A Foot In The Door " by Patrick Seitz.

Previously In The News

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Parks Associates, a research and analytics group focused on IoT and smart homes, shares that consumer demand for this type of product exists. The group’s research shows that one-third of consumers now...

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The adoption of smart home devices reflects the overall Internet of Things (IoT) trend. A recent Parks Associates study revealed that in homes with a broadband connection, 26% now own a smart home dev...

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