Providing market intelligence for more than 35 years

In The News

Ten Percent Of Spanish Broadband Households Own A Smartwatch

New data from Parks Associates (www.parksassociates.com) finds that 10 percent of Spanish broadband households own a smart watch, followed by eight percent in the U.K., seven percent in Germany, and six percent in France.

"Form factors such as the smart watch are creating new opportunities for wearables in the connected home, with home controls and health applications near the top of the list for potential use cases," said Stuart Sikes, president, Parks Associates. "At CONNECTIONS™ Europe, we will highlight the business opportunities for service and technology providers, component suppliers, and software designers.”

From the article "Ten Percent Of Spanish Broadband Households Own A Smartwatch" by Mactech.com.

Previously In The News

Comcast says traditional TV viewing is up, but subscribers are down across the board

According to a recent report on TV viewership from Parks Associates, 20% of US broadband households don't have a pay-TV service, while 12% of those homes cut the cord in 2018. The report found that f...

Parks: US Churn Rate For OTT Services Is 19%

This is according to Parks Associates’ latest ‘OTT Video Market Tracker’ stats, which said that overall churn rate for OTT services has been roughly stable for the past year. At the end of 2015, 20...

One in five US subscribers now ‘dissatisfied’ with pay TV service

Some 20% of US pay TV subscribers are now dissatisfied with their pay TV service, according to research from Parks Associates. The future represents a 100% increase since 2013, according to Parks....

Morning Read: Pharma Changes Afoot As Valeant Courts A New CEO And Novartis U.S. Head Exits

Less than half of caregivers with a smartphone use apps aimed at caregivers, according to a report by Parks Associates. — MobiHealthNews From the article "Morning Read: Pharma Changes Afoot As Vale...