Providing market intelligence for more than 35 years

In The News

Tektronix Preps HEVC Test Solutions For 4K

Users have the ability to watch live TV, access past and current seasons, and build personal recorded or watch lists – the Grande2Go app can also be used as an extra remote control at home.

The news comes in the face of suggestions that US TV everywhere development is slowing. But research from Parks Associates has shown usage of authenticated TV everywhere has grown 22% since 2013.

From the article "Tektronix Preps HEVC Test Solutions For 4K" by Michelle Clancy.

Previously In The News

The probability of success for ESPN+

Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...

Disney's 3 streaming services jumped into the US top 5, researcher says

Disney's bumper launch of Disney Plus in the last year has helped all three of the company's streaming services -- Hulu, Disney Plus and ESPN Plus -- to rank in the top-five most popular US streaming-...

Cord nevers don't know what they're missing, and pay TV needs to show them, says Parks' Sappington

Brett Sappington, senior director of research at Parks Associates, kicked off the first annual Pay TV Show detailing some of the emerging challenges and opportunities for the pay TV space. He broke...

vMVPD market shakeout won’t happen in 2018, analysts say

The group, however, didn’t bite, forming a consensus that these are the early days for the virtual MVPD industry. Despite rampant competition for subscribers, high programming costs and loss-leader pr...