Providing market intelligence for more than 35 years

In The News

Tech Enabling New Apartment Experiences

Internationally recognized market research firm, Parks Associates, reveals that 57 percent of MDU managers report having a lighting control system in their largest property; 26 percent have an energy management/monitoring system, and 13 percent have a smart home device or IoT platform/hub. Additionally, 44 percent of properties with energy management systems incorporate internet-connected devices such as smart thermostats and smart lighting into the system for remote monitoring and control.

Parks Associates finds that 43 percent of U.S. MDU residents report using smart home devices, including a mix of property-provided devices, and devices the resident purchased at retail.

From the article, "Tech Enabling New Apartment Experiences".

Previously In The News

No, Apple's licensing of iTunes & AirPlay 2 isn't a 'strategy reversal' in any way

That claim cited research by Parks Associates, which actually showed that Apple TV's share by installed base was not drying up and blowing away as Mims portrayed, but was actually better than Google's...

Streaming TV Is Alphabet’s ‘One That Got Away’

Google’s Chromecast streaming-TV device didn’t lose ground, but given that it’s only utilized as a streaming TV device by 17% of streaming video viewers — despite launching in 2013 with considerably l...

Alphabet Inc Takes One More Step Toward Becoming a TV Powerhouse

The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...

As Fire TV passes 30M users, Amazon execs eye more voice integrations and global expansion

More and more people are watching TV and movies with over-the-top devices. Streaming device ownership spiked from six percent of U.S. broadband households in 2010 to almost 40 percent last year, accor...