Providing market intelligence for more than 35 years

In The News

Target bets on connected devices with own-branded smart lamp

Smart-home devices could be starting to take off. Parks Associates said last month that about 26 percent of U.S. homes that have high-speed Internet connection also had a smart-home device in 2016, compared with 19 percent the year before. It forecast that half of those homes would have at least one connected device by 2020.

From the article "Target bets on connected devices with own-branded smart lamp" by Benny Evangelista.

Previously In The News

Amazon rumors show ad-supported video picking up steam

Roku is still ahead of Amazon Fire TV in the U.S. streaming player market, according to May 2018 figures from Parks Associates. And Roku is taking advantage of that through the launch of its own ad-su...

Apple TV+ raises streaming subscription price to $7 per month

Apple’s share of the streaming device space shrank 3% year over year in the third quarter, when it captured 9% of the domestic market, according to Parks Associates. Comparatively, Roku and Fire T...

On Hunt for Content, AT&T Closes Deal for Chernin’s Otter Media

With the purchase, Otter Media ranks as one of the most valuable media upstarts of the last decade, said Brett Sappington, senior director of research at Parks Associates, a firm that focuses on emerg...

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....