Providing market intelligence for more than 35 years

In The News

Target bets on connected devices with own-branded smart lamp

Smart-home devices could be starting to take off. Parks Associates said last month that about 26 percent of U.S. homes that have high-speed Internet connection also had a smart-home device in 2016, compared with 19 percent the year before. It forecast that half of those homes would have at least one connected device by 2020.

From the article "Target bets on connected devices with own-branded smart lamp" by Benny Evangelista.

Previously In The News

Parks: 71% of U.S. Internet Households Use an SVOD Service

The use of subscription streaming VOD services is the norm among U.S. internet households. New data from Parks Associates found that 71% internet households use an SVOD service, 42% use an ad-supporte...

InnoPhase IoT Adds Matter v1.2 Support to STM32U5 with Talaria TWO Wi-Fi Platform

The smart home remains a very fragmented landscape, and Matter is a critical industry effort to unlock more value. Parks Associates research shows 54 million internet households in the US have at leas...

Google finally has a successful long-term product, so now it's killing it

A recent survey report from Parks Associates mentions that Roku is the most popular brand of streaming media players, followed by Amazon. The sample size is low, at 8,000 American households, but it s...

Study: Roku is the Most Popular Brand of Streaming Players

Roku is the most popular brand of streaming media players, according to a study from the Tech Eco System Dashboard from Parks Associates. “Historically, Amazon and Roku have dominated the streaming...