Providing Market Intelligence for 40 Years

In The News

Tackling the Video Revolution — How AT&T, Verizon, Sprint & T-Mobile Are Investing in Video

Over-the-top video is taking over connected devices around the globe. According to research from the Parks Associates, there are more than 200 OTT services in the U.S. market alone, and there are over 500 operating throughout Europe. In the US, over 53% of the broadband households subscribe to both a pay-TV service and at least one OTT video service. In addition to the streaming services, it is estimated that 300 hours of video are uploaded to YouTube every minute. 

From the article "Tackling the Video Revolution — How AT&T, Verizon, Sprint & T-Mobile Are Investing in Video" by Matt Lopez. 

Previously In The News

Consumer trust in data privacy is beginning to wane

New research from Parks Associates suggests that consumer confidence in the security of their data is slipping—and not only that, it is also starting to impact adoption. The new report shows th...

Samsung AI Week: Move Better, Watch Smarter, Live Easier

According to Parks Associates, more than 80% of U.S. households find smart home routines appealing. That includes simplifying everyday tasks like automatically securing the house when you leave, windi...

How A New Platform Is Helping Service Providers Meet Modern Connectivity Expectations

More than 40% of renters surveyed by research firm Parks Associates expect their internet service to be activated at move-in, which is why 60% of multifamily property owners and operators have managed...

When Everything’s Connected: Beyond The Smart Home’s Walls

Research firm Parks Associates forecasts that the smart home market will continue slow and steady growth, with 102 million smart home device unit sales in 2024, up 8% from 2023. The firm predicts...