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Tablets Rise Amid Stark Desktop Decline

According to Parks, only 6 per cent of US broadband households rely on desktops exclusively, with an additional 6 per cent of households using only a combination of desktops and tablets.

“Desktop adoption has declined from a peak of 91 per cent down to 61 per cent of broadband households, and it will not recover, as just 12 per cent of households bought a desktop in 2015,” Barbara Kraus, Parks director of research, commented.

From the article "Tablets Rise Amid Stark Desktop Decline" by Martin Kovacs.

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The study forecasts continued industry growth because of consumer willingness to subscribe to multiple OTT services. The report also pointed out that 2016 average OTT spending reached $7.95, an amount...

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10 Things To Know About Online-To-Offline Marketing From 2017

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