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Tablet click-through rates for branding campaigns 250% higher than smartphones

March 13, 2013

Recent research from Parks Associates showed that more than one third of tablet owners use the device as a second screen to search for programme information and listings - tablets are substituting interactive programme guides, hence the increased usage in the evenings.

From the article, "Tablet click-through rates for branding campaigns 250% higher than smartphones" by Ellen Hammett.

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Tablet click-through rates for branding campaigns 250% higher than smartphones

Previously In The News

What’s in Your Wallet: Should You Get the Apple Credit Card?—Data Sheet

Wall Street isn’t sure Roku can lead cord cutters to the promised land

Internet connections to Smart TVs grow as streaming options increase

Merging Strengths Helps Founders Create Success

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