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Tablet click-through rates for branding campaigns 250% higher than smartphones

March 13, 2013

Recent research from Parks Associates showed that more than one third of tablet owners use the device as a second screen to search for programme information and listings - tablets are substituting interactive programme guides, hence the increased usage in the evenings.

From the article, "Tablet click-through rates for branding campaigns 250% higher than smartphones" by Ellen Hammett.

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Tablet click-through rates for branding campaigns 250% higher than smartphones

Previously In The News

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

Study: Spanish-Speaking Subs More Likely To Pay For TV

Roku Remains On Top Of The Streaming Media Market

Home, Where the Smart Is

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