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Tablet click-through rates for branding campaigns 250% higher than smartphones

March 13, 2013

Recent research from Parks Associates showed that more than one third of tablet owners use the device as a second screen to search for programme information and listings - tablets are substituting interactive programme guides, hence the increased usage in the evenings.

From the article, "Tablet click-through rates for branding campaigns 250% higher than smartphones" by Ellen Hammett.

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Tablet click-through rates for branding campaigns 250% higher than smartphones

Previously In The News

Amazon and Netflix Look to Their Own Shows As the Key to World Domination

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

4 Ways Alphabet Is Expanding Its Television Offerings

Fake News: Here's Why Facebook Needs To Tackle The Problem, Urgently!

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