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Tablet click-through rates for branding campaigns 250% higher than smartphones

March 13, 2013

Recent research from Parks Associates showed that more than one third of tablet owners use the device as a second screen to search for programme information and listings - tablets are substituting interactive programme guides, hence the increased usage in the evenings.

From the article, "Tablet click-through rates for branding campaigns 250% higher than smartphones" by Ellen Hammett.

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About Parks Associates

Tablet click-through rates for branding campaigns 250% higher than smartphones

Previously In The News

Hulu CEO Believes Live TV Will Help Platform Stand Out From Streaming Crowd

Bluetooth 5 Is Out: Now Will Home IoT Take Off?

Netflix, Amazon, and Hulu Rule: 59% in U.S. Have a Subscription

One-Third of U.S. Broadband Households Have Multiple OTT Subs

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