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Tablet click-through rates for branding campaigns 250% higher than smartphones

March 13, 2013

Recent research from Parks Associates showed that more than one third of tablet owners use the device as a second screen to search for programme information and listings - tablets are substituting interactive programme guides, hence the increased usage in the evenings.

From the article, "Tablet click-through rates for branding campaigns 250% higher than smartphones" by Ellen Hammett.

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About Parks Associates

Tablet click-through rates for branding campaigns 250% higher than smartphones

Previously In The News

Smarter: 9 Ways to Speed Up Google Chrome

How Apple’s Purchase Of Startup Reveals Health Data Strategy

OTT Sees Healthy Gains In Broadband Homes

Everyone Is Sharing Passwords And Streaming Services Know It

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