Recent research from Parks Associates showed that more than one third of tablet owners use the device as a second screen to search for programme information and listings - tablets are substituting interactive programme guides, hence the increased usage in the evenings.
From the article, "Tablet click-through rates for branding campaigns 250% higher than smartphones" by Ellen Hammett.
The move is expected to recoup major money for the video streaming giant: a separate report from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay...
Nearly 20% of U.S. broadband households own a smart home device, or a household object that connects to the Internet, and nearly 45% of U.S. broadband households plan to buy a smart home device in the...
But growing membership is harder to keep up at the same clip for all streaming services, as more and more companies launch their own online platforms. As consumers shift more of their entertainment di...
The Mindy Project” moved from Fox to Hulu last fall, and it’s become one of the site’s most popular shows, according to Hulu executives, though the site does not release actual viewing numbers. Rea...
